Analyse the impact of media representation on the collective identity of British youth in the 1960s.
Intro
-1960's how society was about to change due to the rise of collective identity.
-Definition of collective identity
- Why youths seem to be attracted by subcultures
First para
- The two common subcultures within the 1960's
- Mods vs Rockers, analyse their difference, these differences were effected by the media.
Second para
- How the subcultures were represented. Print/Movies
- The impact it had on consumers
Third para
- The power of print media at the time (main way of news consumption, bias but believed)
- The use of headlines to highlight the mods and rockers behavior - its effects
- Language in the headline - 'wild ones'
Fourth para
- The comparisons between Quadrophenia and The Young Ones
- How mods/rockers were stereotyped
- The young ones - how youths were represented
- how consumers would react
Conclusion
- explain the media representation of british youths was negative because of the use of media products.
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